Influencer Collaboration:
Greg Penn + Maker&Son
The Team
Producer, Co-Director & Photographer: Erinn Metcalfe
Co-Director, Videographer & Editor: Antonia Blunt
Styling: Greg Penn
Location
Plymouth, UK
Link
Section Title
Part 1: Focused on the customer journey with Maker&Son’s innovative Mobile Showroom, we showcased a Home Visit and the "before" moments. The film introduces Maker&Son’s bespoke services while featuring Greg’s vision of creating a "Luxury Holiday Let." This opportunity allows customers to experience Greg's journey alongside the bespoke customisation of Maker&Son's hand-crafted furniture, offering a unique blend of personal storytelling and luxury craftsmanship.
This campaign, produced for Maker&Son, was shot in two parts to capture both the customer experience and the transformation of Greg Penn's home through Maker&Son furniture. The content was edited into two long-form videos, along with multiple "Shorts" ranging from 20 to 90 seconds. These were created for use across social media platforms and paid advertising, complemented by photography for ongoing use throughout the campaign.
Project Summary
Part 2: Featured an exclusive "At Home with Greg Penn" video, where Greg opens the doors to his Georgian home, unveiling his newly furnished Luxury Holiday Let, complete with Maker&Son pieces. His dedication to restoring his home, one room at a time, is evident as he discusses his deep appreciation for craftsmanship, his love for colour, and his fondness for bold patterns and wallpaper. The video captures Greg’s passion for creating spaces that reflect his personal style, while also showcasing his respect for the artistry behind both his home and the bespoke Maker&Son furniture that fills it.
