Influencer Collaboration:
Belle Daughtry + Maker&Son
Producer & Co-Director: Erinn Metcalfe
Co-Director, Photographer, Videographer & Editor: Antonia Blunt
Styling: Belle Daughtry, Alannah Wiseman, Sophie Hamblyn & Erinn Metcalfe
Interview: Sophie Hamblyn
The Team
Location
Somerset, UK
Link
Link: makerandson.com
Section Title
Over the course of a few carefully planned days, I worked with my team and Belle to design a series of beautifully styled sets, each thoughtfully coordinated with Belle’s outfit choices and the charming aesthetic of the cottage setting. We wished to capture the essence of summer, although it was raining majority of the time Antonia our Videographer did a marvellous job at capturing the soft, natural light further enhancing the comfort and elegance of Maker&Son’s Armchairs and Loveseats.
As producer of Maker&Son’s Summer campaign, my focus was on creating a visually compelling and emotionally engaging content series that embodied the brand’s values of comfort, connection, and timeless design.
Project Summary
At the heart of this campaign was the Creative Friends - A Day With Belle Daughtry concept, celebrating shared moments of joy with those in the interior furnishing and styling industry. Through scenes of preparing sets and enjoying food together, laughter, and simple, meaningful interactions, we reinforced to showcase Maker&Son’s ethos of working with like-minded creatives. The result was an authentic, storytelling-driven campaign that not only showcased the beauty of the products but also resonated deeply with the brand’s audience.
