Creative Direction & Brand Design
Location
East Sussex, UK
Link
Shoot Team
Production & Styling: Jennifer Haslem
Photography: Simon Bevan
Videography: Antonia Blunt
Section Title
Working across brand identity, styling and storytelling, I established a cohesive visual language that balanced softness with clarity: natural materials, warm tonal palettes, considered typography and imagery that centres on texture, atmosphere and meaningful detail. Every creative decision was guided by the intention to make Kindred feel welcoming, grounded and enduring — a brand that values connection, community and the beauty of well-made things.
I developed the branding and creative direction for Kindred, shaping a visual and emotional identity rooted in connection, craftsmanship and thoughtful living. From the earliest stages, my focus was on creating a brand world that felt calm, tactile and quietly distinctive — one that could grow organically across digital, print and physical spaces while remaining deeply human at its core.
Project Summary
This direction continues to inform how Kindred shows up across content, campaigns and experiences, ensuring a consistent, emotionally resonant brand presence that feels both elevated and authentic.
