Product Launch:
Oli Carter + Maker&Son
The Team
Producer & Co-Director: Erinn Metcalfe
Co-Director, Photographer, Videographer & Editor: Antonia Blunt
Location
Milland, UK
Link
Section Title
The narrative builds gradually, showcasing the time, care, and exceptional skill required to produce each item by hand, culminating in the reveal of the final piece. Throughout the film, we highlight the importance of preserving craftsmanship and traditional skills — practices that are becoming increasingly rare.
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​Oli’s strong commitment to sustainability is central to the story and aligns perfectly with Maker&Son’s values. His considered approach to materials and process underscores the brand’s dedication to ecological responsibility and long-lasting design.
As part of the Maker&Son 'Our Makers' series, I worked with videographer Antonia Blunt to tell the story of craftsman Oli Carter. Shot in a documentary style, the film follows Oli through the end-to-end production process as he brings a Maker&Son piece to life using traditional techniques and natural materials.
Project Summary
In addition to the main campaign film, we also produced a product shoot at the Maker&Son showroom, capturing Oli Carter’s 'Milland' coffee tables. Styled alongside Maker&Son’s signature sofas and chairs, the shoot highlighted the harmony between Oli’s craftsmanship and the brand’s aesthetic — showcasing the tactile beauty and timeless design of the pieces in a lived-in, luxurious setting.
